As we were driving home the other night - we saw a lot of employees of Kentucky Fried Chicken standing out on the sidewalk - large buckets of chicken (?) in their hands. We stopped for a minute to see what they were doing. Well - it certainly wasn't chicken in those buckets.
It was the Ice Bucket Challenge - fill a bucket with ice water - pour it on yourself and then challenge others to do the same. One young lady gave a speech about their challenge - to another of their companies - and that the local KFC was donating 100.00 per bucket to ALS research. Donations have gone from 3.5 M to 70.2M simply because of the Ice Bucket Challenge. It is astonishing how fast this has happened - and the funds go to research.
This took place in a shopping center and cars were stopped everywhere to watch and cheer on the Ice Bucket Brigade.